SAP opens its North American headquarters near Philadelphia on September 15 for the first SAP Business One Customer Day. Third Wave joins six other SAP Business One partners on the agenda and closes the day on stage with a live customer, Harney & Sons Fine Teas.
The day is built for people who run SAP Business One, not for a general audience new to the platform. Expect roadmap updates, AI adoption, and real customer sessions.
What Happens at SAP Business One Customer Day
The venue is SAP's North American headquarters in Newtown Square, Pennsylvania, twenty minutes from Philadelphia airport, and the agenda runs all day. With major enhancements coming to Business One in the next year, SAP will share its roadmap for the platform, including a session on AI in the web client, a preview of V11, and a customer roundtable on AI. Six partner-led sessions follow, closing with Third Wave.
Seven SAP Business One partners organize the event together: Aclaros, Consultare, Phoenix Business Consulting, Seidor, Tegrous, Third Wave Business Systems, and Vision33. Six of them lead the afternoon customer sessions. Registration is free and stays open until the venue reaches capacity.
Quick look at the agenda:
- SAP's strategy and roadmap for the SME market
- An outside look at AI and the future of business
- Roundtable with SME customers on AI in North America
- Six partner and customer sessions on AI and automation
- Third Wave and Harney & Sons close with Forge
The day ends with cocktails and a closing reception.
What You Will See from Harney & Sons
Harney & Sons is a family-owned tea company that has been sourcing and blending tea since 1983. It is headquartered in Millerton, New York, carries a catalog of more than 300 tea and herbal blends, and runs the business on SAP Business One.
The company started running Forge inside its SAP Business One environment in March 2026, and the session walks through what changed. In Harney & Sons' own words: "Forge AI reinvents how we interact with our ERP. Stop trying to fit your business to add-ons, and instead build your perfect-fit solution."
The session covers two things specifically: sales order processing and data visibility. Harney & Sons uses Forge to move sales orders through SAP Business One faster and to pull data across departments with plain-language prompts, work that used to sit behind a long implementation queue.
Forge Session Details
Forge is the AI agent Third Wave built for SAP Business One. It connects directly to the SAP B1 Service Layer, a customer's CRM, and its documents, then answers questions in plain language in about two minutes.
Forge draws on Third Wave's more than 500 SAP Business One implementations and a 98.7 percent client retention rate, with more than 200 pre-built connectors linking SAP Business One to the other systems a growing manufacturer or distributor already runs. Session attendees will see Forge draft a sales order, answer a question about order status, and surface data that used to require a report request and a wait.
Read more about Forge, the AI agent for SAP Business One.
The Harney & Sons story is the point of the session. This is not a vendor demo of a feature roadmap. It is a working SAP Business One customer showing what changed once the team started asking its ERP questions directly instead of waiting on someone else to pull the report.
Why This Matters If You Run SAP Business One
The day puts a production AI deployment on stage next to a roadmap session. Harney & Sons is running Forge against live sales orders today, and the session gives other SAP Business One users a concrete look at what production AI inside an ERP actually looks like.
Most SAP Business One teams are earlier in this process. Before you add an AI agent to your own environment, the data your team already keeps in SAP Business One has to be in shape for a system to reason over, and the systems around it (CRM, spreadsheets, shared drives) need a path in.
Third Wave has written about what that readiness looks like in practice in Is Your ERP Data Ready for AI? and about what agentic AI changes day to day in Agentic AI in ERP: From System of Record to System of Action.
How to Register for SAP Business One Customer Day
Registration is free and open now at b1customerday.com/na, with seats capped at venue capacity. The event runs September 15 from 8 AM to 7 PM, with a partner dinner the evening of September 14 for attendees who arrive a day early.
Two parts of the event have limited seats and are not booked through the main registration form: a guided tour of the SAP Experience Center and the September 14 partner dinner. Third Wave customers and prospects who want a reserved spot on either should reach out to their Third Wave contact directly.
If you want to see Forge running against your own SAP Business One data before September 15, book a consultation with Third Wave [twbs.com/solutions/forge-ai], and a member of our team will walk you through Forge live using your own data.
Frequently Asked Questions
When is SAP Business One Customer Day?
SAP Business One Customer Day runs September 15 from 8 AM to 7 PM at SAP's North American headquarters near Philadelphia, with a partner dinner the evening of September 14.
Is SAP Business One Customer Day free to attend?
Yes. Attendance is free, though seats are capped at venue capacity, so registering early still matters.
Where does SAP Business One Customer Day take place?
The event is held at SAP's North American headquarters, 3999 West Chester Pike, Newtown Square, Pennsylvania, about twenty minutes from Philadelphia airport.
What will Third Wave and Harney & Sons cover in their session?
The session shows how Harney & Sons runs Forge inside SAP Business One, including faster sales order processing and company-wide data visibility through plain-language prompts.
Do I need to be a Third Wave customer to attend?
No. The event is open to SAP Business One customers and prospects across North America and is organized jointly by seven SAP partners, including Third Wave.